Mayla Clark Training
Mayla Clark Training
Communication That Gets Results

Nail Your Next Presentation

Nail Your Next Presentation

In-Person - Online - Hybrid

Part 1
Remember when you used to walk into a conference room, plug in your laptop, launch your presentation and start your slideshow? Then the pandemic hit, keeping us stuck at home, and in a flash we found ourselves trying to master the nuts and bolts of talking to an electronic screen.

But what happens now that in-person work is opening up and you have to speak to two audiences at once: some people joining you physically while others tune in online?

You’ll likely suffer a few hybrid headaches with this mix, but it’s still a great way to expand your reach and increase global access. This is true for every type of communication, from periodic business presentations, corporate trainings and conferences to customer briefings, executive updates and product launches.

While successfully speaking to any audience takes work, and presenting to virtual or hybrid ones takes even greater effort, it’s not impossible. Below are valuable tips to make sure you get it right.
Grab Attention from the Get-Go:


According to a new McKinsey survey, 90% of organizations will combine remote and on-site work in the post pandemic future. This puts even greater pressure on making your communications crisp and clear as we struggle to keep in-person, remote and hybrid audiences engaged and energized.

James Raybould, Sr. Director of Product, LinkedIn Learning & Glint, says one of the best ways to do this is to crystalize your presentation into a one sentence Big Idea. He calls this:

What's the So What?

After your introduction, state the one concept you want your audience to focus on throughout and long after you’ve spoken. This is what your time-stressed audience came to hear and what they will take away and actually use. For example:

“We have the capability to build the next product.”
“We need to increase market share in Europe over the next 6 months.”
“Our distribution channels can reach potential customers at a moderate cost.”
“We’ve got this!”
“The key to flexible work is giving employees control.”

How can you use this to your advantage?


For maximum impact, state your Big Idea out loud soon after your introduction and again at the end. Try putting the “So What” in every header on your slides. Literally tell people “This is what I want you to take away.”

Write an executive summary on a sheet of paper. Force yourself to answer: “What is the short, unforgettable sentence my audience must remember?”
Following these tips will boost your ability to captivate your audience and keep them riveted throughout. You’ll immediately help them understand and buy into your ideas



Challenge:

See how many times you can communicate your What’s the So What? within the next 48 hours.

Email ~ Team meeting ~ Report ~ Executive briefing ~ Customer update ~ Product launch ~ Conference

What are you doing to make sure your in-person, online and hybrid presentations show you in the best light? Is it time to take your communications from good to great? Contact me to discuss your situation and learn proven strategies to build your confidence, speak on the fly and use your natural strengths to become a standout speaker.